The increasing importance of PR in Agency Marketing in 2026

Written by Simpatico PR

Posted on 2026-01-13

If you are an agency, can PR be the difference between pitching and being chosen? Can PR genuinely make a difference to business growth, enhance the value of your business, support staff retention and make you the agency people want to work for most?

Having worked with agencies from many different areas of marketing and the tech innovation space over the last 20 years, we know for certain that done well, it can.

But what do you need to know about PR if you are an agency leader, a marketer or in business development to make that investment work? Patrick Barrett, Founder of Simpatico PR will be discussing that live with Spencer Gallagher from bluhalo io on 11th February, 11am 📅

We’ll be covering:

· Why AI is a game changer for PR and business marketing

· The difference between awareness and authority

· From challenger to heritage agency – how to play different scenarios

· My ideal PR activity mix and how to extract and use knowledge well

· How investing in external PR support stacks-up

Here’s a registration link here.

Look forward to seeing you there! 😊